Lucy Activewear Promo / BTS Videos

Although I'm posting this in April of 2016, I've been collaborating with Lucy Activewear for a couple of years now.   I've been contracted to generate content for their YouTube and Instagram channels, primarily featuring new apparel collections.   In the videos below, I've shadowed their print team as they shot various seasonal collections.    It's been fun to "run and gun" and catch impromptu moments with models, visit fun locations, showcase their apparel, and edit the final videos! 

Summer is meant for hot runs, girlfriend getaways and yoga retreats where you get lost to find yourself. Be ready for anything with our summer collection. Shop new arrivals: http://bit.ly/1MOCce4
Get lost to find yourself. From yoga festivals to summer solstice, shop yoga essentials: http://bit.ly/1sJknnC
Live to explore. Explore to live. Be a glow getter in new arrivals that go everywhere & do everything! http://bit.ly/1VLJQJe
Run wild with quick dry fabrics & mesh ventilation in our new run collections: http://bit.ly/1SO8zsx
The matched set has a stylishly sophisticated vibe of its own. A seamless silhouette from top to bottom is effortlessly cool. Shop matched sets:
New spring arrivals from lucy are here! Shop: http://bit.ly/1oml9Fg
Let's get moving! Start the year on the right foot with fresh prints, colors and style for miles. Shop new arrivals: http://bit.ly/1RpzgDZ