Lucy Activewear Promo / BTS Videos
Although I'm posting this in April of 2016, I've been collaborating with Lucy Activewear for a couple of years now. I've been contracted to generate content for their YouTube and Instagram channels, primarily featuring new apparel collections. In the videos below, I've shadowed their print team as they shot various seasonal collections. It's been fun to "run and gun" and catch impromptu moments with models, visit fun locations, showcase their apparel, and edit the final videos!