Chasing Light "Documercial" powered by Lexus.
Lexus, with the cooperation of The Ansel Adams Trust, set out on an adventure inspired by some of the legendary photographer's iconic images. The crew traveled to Death Valley, Yosemite, and other locations originally chosen by Ansel Adams to highlight the natural beauty of America.
This was a fun edit, for many reasons. I'm a photographer first, so learning more about Ansel Adam's process, his approach to landscape photography, and the story behind some of his most iconic images was amazing.
The whole team really worked hard to get capture amazing views, and it shows in the final product. If you've ever doubted California's abundance of places worth seeing, this should go a long way towards convincing you to reconsider and come for a visit!
This was shot by Director Brent Baer and crew with Canon C-300's, Canon 5DIII's, and a handful of GoPros. This was edited in Premiere Pro CC, and color graded in DaVinci Resolve.
In addition to the primary Lexus documercial called "Chasing Light - Inspired by Ansel Adams", I edited 5 spotlight videos on various Lexus LX, GX, and RX features. These were voiced by Justin Krogh, an amazing Los Angeles based voice-over artist.