I'm so pleased to post my first wedding music video! Lauren and JP could not have been a better fit as far as artistic collaborators go.  Their creative sensibilities are wide ranging, and they immediately grasped the concept of what I wanted to, which was to create a music video more-so than a wedding video.  Granted, the subject matter is their wedding.  It's simply cut to one of their favorite songs ever.  (Sleepyhead by Passion Pit). 

I'd love to know what you think!

You can check more of my videos on Vimeo here.

Caveat, I enjoy and shoot weddings where my own artistic point of view is welcomed and given free reign.

To that end, I've launched www.rockandrollhearts.com.  This is a site that is dedicated exclusively to photography and video that is more easily grouped into the wedding/engagment/lovebirds bucket.  Check it out...

Stay tuned for more updates and news!

~ Matt

Atlanta to LA - Time-Lapse - July 2010 from ataricharm on Vimeo.

Eula Mae by The Whiskey Gentry from ataricharm on Vimeo.

I had fun shooting this little 'live-ish' video.  This was shot during their soundcheck and a live performance that night, so I opted for more of a documentary style aesthetic to the video.  The whole video was shot using a 7D, and the audio was captured using a Zoom Q3. 

If you haven't seen a WG shot yet, try to make it out.  It's a blast!

• When I started using ATARICHARM to tag photos about five years ago or so, a large part of that was simply a way to put stuff out there that didn't have "Matt Odom" on it. The quality of the photos were still hit and miss; I had yet to establish a point of view as a photographer; and I wasn't sure I was in it for the long haul.  So you might say ATARICHARM started out as a pseudonym. 
• As my career and business continues to grow however, it's increasingly obvious that name recognition (Matt Odom) is helping me open doors more quickly than my pseudonym.  As I start pursuing work more actively in LA, NYC, etc.  "Matt Odom Creative" is an easier way to begin a conversation: a) Yes, I'm Matt Odom b) Yes, I do creative photography, videography, write treatments, etc.  It get's right to the point.
• Lastly, ATARICHARM was the umbrella for all the services I offered, some of which weren't necessarily related.  In order to grow each business brand separately and under it's own steam, I've also peeled off two service offerings and will be relaunching those as their own entities in the near future (Wedding Images & Web Site Design).  I'll post more about those once they launch next month.

ATARICHARM as a brand will continue to live on as the series of images that helped me find a career.

If Canon follow suit, I know what my Christmas gadget purchase will likely be!  Since I'm giving Sony some props, I might as well give them some props for the Sony NEX-5 and NEX-3 as well.  Pretty cool looking little devices!