ATARICHARM || NEWS || UPDATES

Three days on the road with The Coathangers.

2012-03-25T07:17:09Z

My love affair with The Coathangers started on April 27, 2007. I stumbled across them doing at show (or at least singing back up at a show) with Thee Crucials at The Earl in Atlanta. Fiesty, cute, punk-poppy... there was no way not to like them! I shot them a number of times, including a spread for an Alternative Apparel catalog. We developed a mutual artistic respect, and in 2008, we worked together in creating my first music video for their track "Tanya Harding". Since then, we'd run into each other occasionally, but haven't done anything since.

A little less than a year ago, I got to reunite with them when they played a show out here in L.A. We got to talking after the show and we decided that we needed to find a way to shoot another music video together. We vowed we'd do something next time they came out, preferably in the desert. Granted, this conversation took place at 2AM, over drinks, in a back-alley L.A. bar... so whether or not this would actually happen was definitely anyone's guess.

A few months back, we revisited out hope to make another video together via email, and settled on a three day window in March of this year, where I'd fly to Tucson to meet them on tour, then shoot a video for them as we toured from Tucson, across the desert to San Diego, then up to L.A.

Well, I left for Tucson this past wednesday and when we finally met up at Hotel Congress, I think we were all surprised we actually managed to meet up and start shooting a video! After three days on the road, three shows, and the shooting of footage for our next video collaboration together, I'm as big a fan as ever, and better friends than ever.

I had a fantastic time (thanks so much ladies!!), I'm excited to begin the video edit, and I managed to create some very cool photos with them while on the road. Enjoy!!

(Click on either image below to see the galleries after the jump...)

Circus Couture. A photo collection by Matt Odom

2012-02-22T20:50:53Z

"CIRCUS COUTURE" was a collaboration hatched with Shellena Gonzalez and Janet Freund in the winter of last year. An "art for the sake of art" project, where we would all be able to flex our collective creative muscles. This project was entirely self-produced, and everyone contributed their skills, art, equipment, supplies, wardrobe, and time to make this project happen.

I couldn't be more proud of the results!

Click on the photo below to see all the gallery of all the final images in this collection.

"Weatherman" by Dead Sara released by Matt Odom Creative!

2011-09-08T21:35:19Z

After seeing Dead Sara perform at "Sunset Sessions Rock! 2011", I knew I wanted to shoot a video for them. I went and chatted them up on Sunset Avenue, outside the Viper Room after the show, and after a few meetings, they agreed to work with me.

We decided to make a straight forward "performance" video which would introduce the band to new fans who haven't seen them play live yet and would most likely want to check them out after seeing them open for Bush this fall. If you've seen "Weatherman" live, you know that Emily and the rest of the band really tear it up. I wanted to accent their performance with some high intensity, kinetic graphics. Initially, we played around with the idea of dropping in the graphics in post, but opted instead to do a front projection across the band while they performed. The results were fantastic!

If you don't know the band already, make sure to check them out at deadsara.com and purchase the new record!

"Goodnight California" video by Nate Currin just released!

2011-06-01T04:15:06Z

This was a super fun video to put together for Nate. We shot all over LA, as well as a live show in Athens, GA. Nate is an amazing performer, so if you have a chance to catch him live ... DO! And if you like this song, you should really purchase his album on iTunes!

Sunset Sessions 2011

2011-04-11T01:00:00Z

Earlier this year (in February), I had the pleasure of shooting all the performers at Sunset Sessions in Carlsbad, CA. I think I shot about 30 performers over 72 hours, including K.D. Lang, Vanessa Carlton, Stevie Nicks, Daniel Lanois & Black Dub, Iron & Wine, Everest, Augustana, Sia, The Wood Brothers, Black Joe Lewis & The Honeybears, and more...

I can't post them all, but I am going to post a few that I thought were personally impressive, both in terms of performance and resulting footage. A BIG SHOUT OUT TO MIKE GONAZALES, who was super instrumental in shooting many of the bands with me. I'm looking forward to working with him again on the next Sessions!

Augustana

The Wood Brothers

K.D. Lang

We're on THE NATE BERKUS SHOW!!

2011-04-05T18:41:47Z

My wedding specific video work was featured today on The Nate Berkus show! To see the before and after videos, and the rest of my wedding centric work, go to WWW.ROCKANDROLLHEARTS.COM!!

Wow! We're featured on Squarespace.com!

2011-01-10T21:06:01Z

It's not everyday that we get featured by a company that we love! We've been using squarespace.com to host this site for about two years now, and we LOVE SQUARESPACE. So it's no small compliment when I notice that we are featured as the first site on their photography examples page! I wonder how long it will stay up!

Check out the highlight here!

PBR & The Whiskey Gentry!

2010-08-04T18:18:15Z

Very cool! The Whiskey Gentry video "Eula Mae" which we shot together a few months back just got posted on the PBR blog! Check it out!

Lauren + JP - The Wedding Video

2010-07-26T23:41:11Z

UPDATE: After Ashton Kutcher tweeted about this video as "the best wedding video ever", this video spread virally like crazy! It's been loaded on web pages over 1 million times, and played in it's entirety about 250K times! Crazy!

I'm so pleased to post my first wedding music video! Lauren and JP could not have been a better fit as far as artistic collaborators go. Their creative sensibilities are wide ranging, and they immediately grasped the concept of what I wanted to, which was to create a music video more-so than a wedding video. Granted, the subject matter is their wedding. It's simply cut to one of their favorite songs ever. (Sleepyhead by Passion Pit).

I'd love to know what you think!

You can check more of my videos on Vimeo here.

So what about weddings?

2010-07-26T23:36:12Z

I get this question quite often. Personally, I think shooting weddings, engagements, or lovers in general is amazingly rewarding. It's an opportunity to shoot an event, or couple, oozing with emotion. As a maker of images (still or motion), why would I not relish the opportunity? Yes, I both enjoy and shoot weddings.

Caveat, I enjoy and shoot weddings where my own artistic point of view is welcomed and given free reign.

To that end, I've launched www.rockandrollhearts.com. This is a site that is dedicated exclusively to photography and video that is more easily grouped into the wedding/engagment/lovebirds bucket. Check it out...